Paper Publications
Current position: Home > Scientific Research > Paper Publications- dengfengyi,张悦,赖依锐,LYJ,ZGM.The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being:Current Issues in Tourism,2025(28)
- dengfengyi,妥牧原,CS,张紫琛.Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition:Journal of Retailing and Consumer Services,2024(80)
- dengfengyi,邓海荣.大数据时代数字出版的 “长尾效应”:出版发行研究,2014(10)
- dengfengyi,黄合水,程红.Consumers’ Trust in Persuasion: Objective Versus Biased Elaboration Likelihood in China’s E-Commerce Advertising:Journalism & Mass Communication Quarterly,2021(2021)
- dengfengyi,黄合水,彭丽霞.电子商务初始信任对购物网站信息说服机制的影响研究:当代传播,2019(3)
- dengfengyi,Jiang Xia.Effects of human versus virtual human inffuencers on the appearance anxiety of social media users:Journal of Retailing and Consumer Services,2023(71)
- dengfengyi.出版企业品牌关系的 框架建构与管理对策:出版发行研究,2017(10)
- dengfengyi,LYJ,Jiang Xia.Inffuence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing:Computers in Human Behavior,2023(148)
- dengfengyi,邓海荣.影像景观与文化共享：文化类综艺节目 传播范式的新选择:中国电视,2020(3)
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