Scientific Research
Current position: Home > Scientific ResearchResearch Field
No content
Paper Publications
MORE →
- dengfengyi,张悦,赖依锐,LYJ,ZGM.The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being:Current Issues in Tourism,2025(28)
- dengfengyi,妥牧原,CS,张紫琛.Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition:Journal of Retailing and Consumer Services,2024(80)
- dengfengyi,邓海荣.大数据时代数字出版的 “长尾效应”:出版发行研究,2014(10)
- dengfengyi,黄合水,程红.Consumers’ Trust in Persuasion: Objective Versus Biased Elaboration Likelihood in China’s E-Commerce Advertising:Journalism & Mass Communication Quarterly,2021(2021)
Patents
No content
Published Books