Consumers’ Trust in Persuasion: Objective Versus Biased Elaboration Likelihood in China’s E-Commerce Advertising
Release time:2024-08-19
Hits:
- Journal:
- Journalism & Mass Communication Quarterly
- First Author:
- dengfengyi
- Co-author:
- 黄合水,程红
- Indexed by:
- 源刊论文
- Document Code:
- SDFK8PRY35RX5ZWPJ221QKHL55VRPY68
- Issue:
- 2021
- Translation or Not:
- no
- Date of Publication:
- 2021-12-16
- Pre One:大数据时代数字出版的 “长尾效应”
- Next One:电子商务初始信任对购物网站信息说服机制的影响研究