Inffuence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing
Release time:2024-08-19
Hits:
- Journal:
- Computers in Human Behavior
- First Author:
- dengfengyi
- Co-author:
- LYJ,Jiang Xia
- Indexed by:
- 源刊论文
- Document Code:
- BS1844GUI4XE8G6HEXD75JK3KK8A9IN1
- Issue:
- 148
- Translation or Not:
- no
- Date of Publication:
- 2023-07-26
- Pre One:出版企业品牌关系的 框架建构与管理对策
- Next One:影像景观与文化共享：文化类综艺节目 传播范式的新选择