Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
Release time:2024-11-26
Hits:
- Journal:
- Journal of Retailing and Consumer Services
- First Author:
- dengfengyi
- Co-author:
- 妥牧原,CS,张紫琛
- Indexed by:
- 源刊论文
- Document Code:
- OGQYE6UWNDJK0EMVI4TR38XK7TVELOCW
- Issue:
- 80
- Translation or Not:
- no
- Date of Publication:
- 2024-05-22