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江霞
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Name (Pinyin): Jiang Xia
School/Department: 工商管理学院
Education Level: With Certificate of Graduation for Doctorate Study
Contact Information: jiangxiaecho@ctbu.edu.cn
Degree: 管理学博士学位
Status: 在岗
Alma Mater: 暨南大学
Scientific Research
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Jiang Xia,排斥与模仿对消费者行为的影响研究[Monograph],中国财政经济出版社,2024
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配套-基于群体模仿的成渝双城经济圈新消费场景打造策略与区域消费升级路径研究,重庆工商大学
配套-品牌极化策略的实施效果与作用机制研究:群体符号边界理论视角,重庆工商大学
社交媒体背景下群体模仿行为对消费者购买决策的影响机制研究,重庆工商大学,Jiang Xia,dengfengyi,CS
品牌极化策略的实施效果与作用机制研究:群体符号边界理论视角,国家自然科学基金委,Jiang Xia