品牌极化策略的实施效果与作用机制研究：群体符号边界理论视角
Release time:2024-08-19
Hits:
- Leading Scientist:
- Jiang Xia
- Supported by:
- 国家自然科学基金委
- Classification of Project:
- 自然科学类
- Nature of Project:
- 纵
- Supported by:
- 国家自科基金项目
- Project level:
- 1.国家级
- Project Number:
- 048861990E4A7C5BE063C9001EACEE36
- Classification of Disciplines:
- Management Science
- Date of Project Completion:
- 2026-12-31
- Date of Project Initiation:
- 2024-01-01
- Subsidy Amount(yuan):
- 300000.0
- Pre One:社交媒体背景下群体模仿行为对消费者购买决策的影响机制研究
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