社交媒体背景下群体模仿行为对消费者购买决策的影响机制研究
Release time:2024-08-19
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- Affiliation of Participant(s):
- 重庆工商大学
- Leading Scientist:
- Jiang Xia
- Supported by:
- 重庆工商大学
- Classification of Project:
- 人文社科类
- Nature of Project:
- 纵
- Supported by:
- 高层次人才科研启动项目
- Project level:
- 5.校级
- Project Participants:
- dengfengyi,CS
- Project Number:
- ZLLJR5VBPO75SW8WHU9Z2FCU4H15AO33
- Classification of Disciplines:
- Management Science
- Date of Project Completion:
- 2024-12-31
- Date of Project Initiation:
- 2021-12-01
- Subsidy Amount(yuan):
- 150000.0
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