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- 出生年：1990
- 教师拼音名称： dengfengyi
- 电子邮箱： ac855f1f8a7540b9d6088c496c10d5fd9256f44034d97a09ee31ee1742a06f774ba1dd86a11ef020409538c4c59510456dff942bd02083b251e389096943a8eb2fa77c82c7a44d059c61f6f7ef87eea5c46766e88a1e2cba999a0e3e86c993f1f5b83bea1062290122ec4e75abf631f78c4be9b9fb0cd97fc4e2b68ea3a8694f
- 入职时间： 2019-06-27
- 所在单位： 工商管理学院
- 学历： 博士研究生毕业
- 性别： 女
- 学位： 文学博士学位
- 在职信息： 在岗
- 邓凤仪,张悦,赖依锐,林雅军,周功梅.The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being:Current Issues in Tourism,2025(28)
- 邓凤仪,妥牧原,陈思,张紫琛.Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition:Journal of Retailing and Consumer Services,2024(80)
- 邓凤仪,邓海荣.大数据时代数字出版的 “长尾效应”:出版发行研究,2014(10)
- 邓凤仪,黄合水,程红.Consumers’ Trust in Persuasion: Objective Versus Biased Elaboration Likelihood in China’s E-Commerce Advertising:Journalism & Mass Communication Quarterly,2021(2021)
- 邓凤仪,黄合水,彭丽霞.电子商务初始信任对购物网站信息说服机制的影响研究:当代传播,2019(3)
- 邓凤仪,江霞.Effects of human versus virtual human inffuencers on the appearance anxiety of social media users:Journal of Retailing and Consumer Services,2023(71)
- 邓凤仪.出版企业品牌关系的 框架建构与管理对策:出版发行研究,2017(10)
- 邓凤仪,林雅军,江霞.Inffuence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing:Computers in Human Behavior,2023(148)
- 邓凤仪,邓海荣.影像景观与文化共享：文化类综艺节目 传播范式的新选择:中国电视,2020(3)
