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- 教师拼音名称： Wang Xiaorong
- 电子邮箱： 5c718affb3e77cfe1ae79e41acd2e0a48a6d45c32747f0c29490121594df4a55d87e12af458657a79bfccbca067539d108746fdd24fea8429c365d19110efa753e778c51ac465e13063c6e4353c14690b8f8cae70c34cead8680276b9374732859ac82e82fabd3d09c417e8e93e08eb70ddd5aa7bafacebe6688bd65438221f8
- 入职时间： 2018-10-12
- 所在单位： 管理科学与工程学院
- 学历： 博士研究生毕业
- 性别： 女
- 学位： 管理学博士学位
- 在职信息： 在岗
- 王晓蓉,解婷,杨兴凯,彭丽芳.桥梁、孵化、赋能——米多奇国际物流助力“渝货”出海生态:高等学校电子商务与数字经济案例中心,2024(1)
- 王晓蓉,丁一凡,黄颖华.Stakeholder behaviors of peer-to-peer accommodation: A systematic review of research (2008-2022):International Consortium for Electronic Business,2024(2)
- 王晓蓉,Yinghua Huang,李歆宇,彭丽芳.A Moderated Mediation Model of Sharing Travel Experience on Social Media: Motivations and Face Orientations in Chinese Culture:Journal of China Tourism Research,2016(1)
- 王晓蓉,彭丽芳,李歆宇.社会化媒体中旅游体验分享行为研究:管理评论,2017(2)
- 王晓蓉,彭丽芳,罗欣.Electronic word-of-mouth: A systematic perspective and multilevel analysis:The 18th International Conference on Electronic Commerce,2016(18)
- 王晓蓉,徐丰,罗欣,彭丽芳.Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength:Decision Support Systems,2022(5)
- 王晓蓉,彭丽芳,徐丰,罗欣.Do Incentives in SWOM Communication Matter? A Positive Emotion Perspective:Journal of Electronic Commerce Research,2018(2)
- 王晓蓉,彭丽芳.在线评论中奖励披露对消费者购买决策的影响:软科学,2020(6)
- 王晓蓉,彭丽芳,罗欣,徐丰.Incentives, Positive Emotions and SWOM Intention: Moderating Roles of Allocation Type and Emotion Regulation:The 16th International Conference on Electronic Business,2017(16)
- 王晓蓉,李歆宇,李琪,彭丽芳.Motivations and the Moderating Effects of Face Orientation:The 25th Australasian Conference on Information Systems,2016(25)
