Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength
Release time:2024-08-19
Hits:
- Journal:
- Decision Support Systems
- First Author:
- Wang Xiaorong
- Co-author:
- 徐丰,罗欣,彭丽芳
- Indexed by:
- 源刊论文
- Document Code:
- DYOPORWWXTM7UK4QJEH7SF4TD10CRULD
- Issue:
- 5
- Translation or Not:
- no
- Date of Publication:
- 2022-01-31