社会化媒体环境下奖励口碑传播的影响机制研究
Release time:2024-08-19
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- Affiliation of Participant(s):
- 重庆工商大学
- Leading Scientist:
- Wang Xiaorong
- Supported by:
- 重庆工商大学
- Classification of Project:
- 人文社科类
- Nature of Project:
- 纵
- Supported by:
- 高层次人才科研启动项目
- Project level:
- 5.校级
- Project Participants:
- MW,tangguofeng,Susan,JT,蒋秀娟,赵延康,彭双号
- Project Number:
- K91BRWMZU26FJTVRCJUFSL1HNJ9HWGNA
- Classification of Disciplines:
- Management Science
- Date of Project Completion:
- 2023-12-31
- Date of Project Initiation:
- 2019-06-01
- Subsidy Amount(yuan):
- 150000.0
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